Something NEW, Something LOCAL
If you have been to Japan before, head for Tohoku Region next.
There are unspoiled mysterious nature, local dishes to make your body happy, unique traditional crafts, and seasonal festivals with history. Each time you visit the prefectures in Tohoku, you will be astonished at how unique every area is.
Welcome to Tohoku Region that real Japan-lovers and repeaters can appreciate.
Travel around Tohoku according to your taste
Tohoku Region is the north-eastern section of the mainland of Japan. It preserves beautiful nature that changes from season to season. The peaceful and laid-back atmosphere brings comfort to people. Discover your favorite areas or experience from the six prefectures with original traditional events and cultures.
Like to enjoy both ocean and mountain? Come to Miyagi.
Miyagi Prefecture has various features such as the nature of ocean and mountains, and the city of Sendai that used to flourish as a castle town. In Matsushima, one of the three scenic spots in Japan, you will find mysterious views like paradise described by poets and artists. There are various breathtaking sceneries such as the crater-lake of Mt. Zao that changes colors, and Narukokyo with splendid autumn leaves. In Sanriku Coast, one of the richest fishing grounds, you can enjoy intoxicatingly delicious seafood.
Recommended experience based contents
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ー Food ー
ー Culture ー
If festivals and art are to your taste, come to Aomori!
Aomori is the northernmost prefecture of the mainland of Japan. It faces the Pacific and the Sea of Japan and is rich in nature. Aomori has festivals known worldwide such as Nebuta-Matsuri. It is nice to enjoy the festivals and events. Also recommended is to appreciate Lake Towada, beautiful all the year-round, Mt. Hakkoda, and Mountain Stream in Oirase. The mysterious land of Hotokegaura with oddly-shaped rocks that nature created is getting more attention.Recently, art spots such as the Aomori Museum of Art and Towada Art Center are popular as well.
If you like skiing, hot spring and Wagyu beef, come to Yamagata!
Yamagata Prefecture, facing the Sea of Japan and being run across by the Dewa Mountains and Mogami River, is the nation's top producer of cherries and known as the fruit kingdom. You can enjoy pleasant skiing in Zao, the largest resort area in Tohoku where utilising the features of Dewa Mountains. All the cities, towns and villages in Yamagata are blessed with hot springs. Each hot spring is unique. For example, Ginzan Hot Spring that preserves the old townscape is tastefully laid out when it is covered with snow. For dinner, enjoy "Yonezawa Beef," premium brand beef from Yamagata!
If you like to interact with traditional culture and the authentic scenery of Japan, come to Akita!
Akita Prefecture has the most significant intangible folk cultural assets in Japan. You can see the traditional culture of the districts in every season. Many tourists come from abroad to enjoy Kakunodate Sakura Festival in Spring and Kanto Matsuri/Omagari Fireworks in summer. In winter,Yokote's Kamakura and the peculiar custom of Namahage in the Oga Peninsula attract visitors. There remains the unspoiled nature regarded as the original landscape of Japan in the Shirakami Mountains, a World Heritage Site, spreading out in the northern part of the prefecture.
For outdoors and town walking lovers, come to Fukushima!
Fukushima is easily accessible from the cities, but it still preserves magnificent nature. You can enjoy outdoor activities such as cycling and fishing in Lake Inawashiro. If you like to travel back in time, please visit to Tsuruga-jo Castle. It is counted as one of Japan's 100 best castles. Another recommended place is Ouchi-juku where you can find folk houses with rare thatched roof stand in a row. Try Kitakata Ramen, one of the 3 most famous style ramens in Japan!
Want to immerse yourself in history, culture, and folklore? Come to Iwate!
In Iwate Prefecture, you can enjoy mysterious sceneries that nature created such as the ria coast and limestone caves. If you go to Iwate, don't miss the World Heritage Site Hiraizumi where temples and gardens are preserved beautifully. Konjiki-do Hall of Chuson-ji Temple, covered with gold leaf, is a must-see spot. Iwate has popular destinations like Hanamaki and Tono. Tono is the setting of "Tono Monogatari," a compilation of Japanese spoken stories, and children's stories by Kenji Miyazawa. Tono has Kappabuchi Pool and Ihatov Museum related to folklore.